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Sparkle & Shine Choose Paletta Marketing

The 50 person strong cleaning company, Sparkle & Shine, have chosen Paletta Marketing to help them move forward with an SEM strategy to…
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Oceans Choose Paletta Marketing

Oceans kitchens and bathrooms are a leading kitchen and bathroom showroom serving North Wales and Cheshire. They required more search engine exposure after…
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Grow Property Choose Paletta Marketing

A prominent local estate agent in Wrexham has chosen Paletta Marketing to create and develop a local SEO strategy for them. Grow Property…
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SEO Agency UK

WordPress SEO Guide

  Personally, out of all of the content management systems I have come across, Wordpress is not only the most popular, but is…
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How Social Media Can Effect SEO

Social media and SEO are both organic, inbound marketing strategies that naturally attract visitors. Most search marketers will tell you that your social…
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What Shady SEO Agencies Will Tell You

The SEO business is a risky one. The search engines have us by the scruffs of our neck, and we only have a…
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How To Do Keyword Research For SEO

The main aim of this article is to make keyword research simple, easy and accessible. There are so many articles out there that…
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Networking Events In Wrexham & Chester

Just started a business in the Wrexham and Chester area? Or are you established and looking for more clients? Well, networking is a…
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Where to start with SEO

Where To Start With SEO

If you’re just starting out with SEO, whether in house or with an agency, look at these four areas below to check if…
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SEO’ing Your Website For Multiple Locations

  It’s becoming a daily drill for local businesses, another day, another attempt at generating some more business.   You churn out social…
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Small Business Social Media

Social Media Advice For Small Businesses

Plenty of small businesses have jumped on to social media to try and create a social buzz around their business. Whilst constructing the…
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how to attract more local customers

How To Attract More Local Customers

Things have become difficult for small business owners in the last few years. They now have to compete with superstores and large chain…
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Why small businesses need SEO

Why Do Small Businesses Need SEO?

SEO can now play a huge role in the overall success of a small business. We’ve seen businesses double in size simply because…
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SEO VS PPC

SEO VS PPC

When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimisation (SEO).  …
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SEO Agency UK

What Have We Been ‘Googling’ In 2015?

Google has released this years top trends for 2015 and it shows what has sparked our interest the most. They show the most…
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SEO

Why Reciprocal Linking Shouldn’t Be In Your SEO Strategy

For a long time in SEO, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change.…
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SEO Agency UK

What Is A ‘Bad Link’ In SEO?

Many SEO specialists are moving away from forceful link building, and are now moving towards the more natural side of things and generating…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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SEO

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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